Termine

Diese Übersicht enthält die 25 aktuellsten Veranstaltungen der Kommunikationsbranche. Weitere Veranstaltungen finden Sie in der Termindatenbank.

Do., 15. Mär. 2012
09.30 - 17.30 Uhr

Konferenz/Seminar

Help Your Story to Get Attention: Social Media Optimization for Journalists

“If the news is important, it will find me.” Social Media Optimization hilft dabei. Besonders gut macht das der Guardian. Deshalb hat das fjum Chris Moran eingeladen. Chris ist dort SMO und SEO-Manager und arbeitet derzeit am Aufbau der neuen US-Ausgabe in New York mit. Er wird Einsichten in die Social Media Strategie seiner Redaktion geben und zeigen, wie Geschichten ihre Leser finden. In Englisch mit deutschsprachiger Moderatorin (Daniela Kraus). (In English, moderation provided.) “If the news is important, it will find me”, a college student’s phrase cited by the NYT, was coined in 2008. Still, it seems that in many a newsroom this is seen as a threat, rather than an opportunity for journalism. Chris Moran, SEO and SMO Manager at The Guardian and currently working with the Guardian’s newly-founded US operation in New York, will give insights into the Guardian’s social media strategies and explain how your story may find its readers. It is undeniable that social media is rapidly becoming a competing driver of traffic. In the recent study “Navigating News Online”, the Pew Research Centre’s Project for Excellence in Journalism determined that Social Media, most notably Facebook, are emerging as powerful news-referring sources. At major U.S. news-sites, Facebook is the second or third most important driver of traffic. By the same token, “share” tools that appear alongside most news stories rank among the most clicked-on links. The same is predominantly true for Austrian news sites. Learn from The Guardian. Among the topics of this workshop: // Why should journalists care about Social Media? // Which topics are particularly successful/popular in Social Media? // How can I write a story that will incite people to share it? // How can I write a headline that will trigger the readers’ click reflex? // How to coordinate Social Media activities in the newsroom? // How to motivate journalists to optimize their stories? // Examples for good practice – best practice – bad practice. Any examples from your newsroom will represent welcome additions to this workshop’s discussions. Kursnummer: 120311 Kostenbeitrag: 310 Euro Apply now: anmeldung@fjum-wien.at Limited number of participants. Zur Vorbereitung empfehlen wir “Englisch zum Aufwärmen” am Samstag, den 10. März, ein englischsprachiger Vormittag in entspannter Atmosphäre.